Mark Zuckerberg, chief executive officer (CEO) of Meta—Facebko parent company, says his Twitter rival app—Threads, has crossed over ten million signups hours after launch.
Zuckerberg disclosed this on Thursday.
Meta announced the development months after its chief executive officer, Mark Zuckerberg and Elon Musk, chairman of Twitter agreed to a cage fight.
Meta describes the new product as a “text-based conversation app”.
The app went live on Apple and Android app stores in 100 countries at 2300 GMT on Wednesday and will run with no ads for now.
“10 million sign-ups in seven hours,” Zuckerberg wrote on his official Threads account Thursday.
The Meta CEO spent the first few hours of the platform’s launch replying to new users.
“One thing that’s up is the number of world champion MMA fighters on Threads, especially now that you’re here!” he wrote in a reply to American MMA fighter Jon Jones.
“Round one of this thing is getting off to a good start,” he said in another.
Zuckerberg also offered a shot across the bow at Musk — the pair are known to be bitter rivals and have even offered to meet each other in a fighting cage to wrestle it out.
In his first tweet in over a decade, Zuckerberg posted a Spiderman pointing at Spiderman meme in an apparent reference to the similarity of the two platforms.
Back on Threads, he wrote: “It’ll take some time, but I think there should be a public conversations app with 1 billion+ people on it. Twitter has had the opportunity to do this but hasn’t nailed it. Hopefully, we will.”